![]() ![]() “The business model is really normal… they can create different types of tiers, they can create different types of subscription, and they decide the type of content they want to share with their fans,” he elaborated on how Winamp’s model will work. What will Winamp be offering? It’s early days in terms of revealing details, with Saboundjian talking about the way “an artist today produces more than just the releases that you can find on Spotify” and that with “better content, some exclusivity” a separate subscription can work. While individual artists have built sustainable businesses on the latter, nobody yet has really made this a lucrative model at scale in a way that challenges the traditional funding models in the music industry. ![]() ”Īrtist-level subscriptions have been talked about for many years in the music/tech world, and tried by several startups and crowdfunding platforms: Patreon being one of the most prominent. “It’s why we decided to put a distribution part inside. “For me, distribution is just a part of the revenue of the artist, and the goal for Winamp on the creators part is really to aggregate all the different streams of revenue,” he said. Saboundjian acknowledged that there is no shortage of competition across these areas: more than 50 companies globally offering distribution services for artists, for example. ![]() So we have a lot of things on the platform that I think creators need today.” “You will also be able to create your own music NFT and sell it, and it will also be possible to manage the author, composer and publisher rights with Bridger. For me there is a new economy there… we will help creators to make their own subscription models, and we will help creators to distribute their music.” “We will build also another platform: we open next week in a beta version, really, for creators. “It’s good to build a player, but there is no real economy behind the player, so you need to have something more to make revenue,” said Saboundjian. Like many other firms in 2022, Winamp sees a lot of potential in providing tools for musicians. This is the listener-facing part of Winamp’s business, but what’s also new are its B2B ambitions. Saboundjian said that Winamp will pursue these DSP integrations on a “step by step” basis, with one partnership already in place for this year, and more to follow. While companies ranging from Spotify to TuneIn have offered different combinations of radio, podcasts and/or on-demand music, nobody has quite wrapped it all up with multiple streaming services in one app. Open source project Tomahawk is the closest thing we can remember to this vision: it was getting lots of buzz in 2012, exactly 10 years ago. ![]() I think this is really the future of our player, and I was really surprised that in the last 10 years, nobody tried to build a player like this,” said Saboundjian. Some of those plans are focused on Winamp’s consumer player, which will soon be relaunching as software that aggregates various kinds of listening: different music streaming services, podcasts and radio stations for example. It’s complicated! But CEO Alexandre Saboundjian shed some more light on his company’s plans for Winamp in an appearance last week at the Wallifornia Music & Innovation Summit in Belgium, interviewed by Music Ally CEO Paul Brindley. Vivendi then bought a 64.4% stake in Radionomy in 2015, before selling that back to a new parent group called AudioValley in 2017.įast forward to 2022, and Winamp is still owned by AudioValley, alongside sister subsidiaries including Targetspot (the rebranded Radionomy service, focusing on digital audio advertising tech) music licensing firm Jamendo and recently-launched rights-management entity Bridger. So what is the Winamp of 2022 really up to? The player’s corporate history is a saga in itself: its original developer was bought by AOL in 1999 for $80m, then sold on to Belgian music/tech startup Radionomy for a rumoured $5m-$10m in 2014. It also made headlines in March this year when it announced plans to sell NFTs based on the 1997 Winamp skin – its first graphical interface – albeit while rousing the ire of Winamp’s co-creator Justin Frankel in the process. Media player Winamp‘s original heyday may be some time in the past, but it remains a going concern – 80 million people are using the software around the world still. Tags: distributors NFTs Top Stories Winamp ![]()
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